Empty is not the same as clear
A minimal page can still be confusing. If the headline says nothing, the button is vague and the product is hard to understand, generous white space will not rescue it. Clarity comes from choosing the right information and giving it a sensible order.
Give every element a job
We ask what each part of the page helps someone do. A heading should make the next paragraph easier to understand. An image should show something the words cannot. A button should make its consequence clear. A decorative detail should support the character of the whole. The answer does not have to be purely functional, but it should be deliberate.
Specific words do more work
A short piece of copy can carry a lot if it says something concrete. Name the thing you make. Explain the next step. Describe what someone receives. General claims about innovation and excellence use space without giving the reader much to hold on to. Specificity is usually the better edit.
Leave the useful complexity
Some things need detail. A product comparison, a technical explanation or a project brief should not be reduced until it stops being useful. The job of design is to organise that complexity. We can make something easy to approach without pretending it is simple.